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TITLE: TURNING LEAD INTO GOLD
SUBTITLE: THE DEMYSTIFICATION OF OUTSOURCING
AUTHOR: PETER BENDOR-SAMUEL
ISBN: 1-890009-87-3
PRICE: $21.95
LENGTH: 185 PAGES 6 X 9
PUB. DATE: SEPTEMBER 2000


Outsourcing has unparalleled power and ability to generate value and wealth for those who learn to apply its principles effectively. Conversely, there are deep pitfalls for those who outsource without first learning to make it work successfully. Until now, it has been shrouded in mystery, and many executives have outsourced and merely hoped for the best.

For the first time, the principles of outsourcing are explained and illustrated in Turning Lead into Gold. In this comprehensive look at how and why outsourcing works, Peter Bendor-Samuel, a world-renowned outsourcing authority, shares his insights on the underlying principles that make outsourcing successful. He presents documented evidence of success with real-life examples of renowned compa-nies (including EDS, IBM, AT&T, British Petroleum, PricewaterhouseCoopers, J.P. Morgan & Co., Andersen Consulting, and JCPenney, among others).

Using the analogy of medieval alchemists turning lead into gold, Bendor-Samuel instructs readers in how to turn profit-inhibiting processes into sources of value and profit.

Peter Bendor-Samuel
is the founder, president and CEO of Everest Group. He is recognized around the world as an expert in the field of outsourcing and, in 1999, was awarded a Certificate of Special Recognition at The Outsourcing World Summit. Bendor-Samuel is the editor and publisher of the Outsourcing Journal and has been a featured speaker at dozens of business seminars and conferences.

Author is the authority on outsourcing as editor of the Outsourcing Journal
Takes the risk out of outsourcing by clearly explaining processes and concepts
Presents examples of high-profile, international companies’ success with outsourcing


$60-$70k National publicity campaign, 10 multicity tour
Co-op advertising available, business journals, maga-zines, newspapers
High-profile web promotion
Author publicity, B & B Media group (Tina Jacobson)
News services
Direct mail campaign

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